Target the right audience for your message

Salesgenie CRM++ makes communication really simple, by anyone

Salesgenie CRM++ has a strong targeting engine which allows anyone, be it sales or marketing, to select the contacts in the database who are more likely to be receptive to a sales message. What is more, you can create or import your own html email templates for use by users for customizing and sending as their own communications. Create your own email- newsletter, email campaign, webinar or seminar invite- and mail them out. Watch the leads flow in.

Customization is key; Salesgenie CRM++ makes it possible

Salesgenie CRM++ helps map the message to the audience; as big or as small as you like. So, if a salesperson wants to run a marketing campaign to only ten people in his database, he can create (or leverage an existing template) a custom email, select the exact contacts who he knows are interested in that product or service and mail; all without needing to load anyone else. Similarly,

if marketing wants to run a campaign for a new product introduction but would not like to include those contacts that have deals at an advanced stage for an existing product, they can use the targeting tool to filter those contacts out.

Know thy customer; better, know "where" they are

When do B2B customers think of your product or service? To understand this, look at the following diagram:

These are different stages of customer "maturity" in terms of how advanced he is in the sales process with us; we also call these "Islands of consciousness" for reasons we explain below. Remember, you can't short-circuit the above process. A customer who is not aware of your product or solution or your company, will not suddenly put you in the shortlist of vendors she is considering purchasing from. You need to cross the hurdles of awareness generation (you exist) and interest generation (in your product's ability to solve her problem) first. Knowing where your customer is in this process is the first step to advancing her down the process.