See responses as they happen

Did your message hit the target?

Salesgenie CRM++ logs the interaction history, purchase history, and demographics of the contacts in your database so that you can tailor your message to not only her needs but her position in the sales cycle: the particular Island of consciousness she inhabits at that particular time. And, it captures their responses online, as they happen, so that you know if your messages are hitting home. If they are not, you can tweak your messages or change the targeting.

Why does it matter? Because, it pays to test the message with a small segment first before subjecting your entire database to a message that may even be counter-productive. Salesgenie CRM++ helps you pre-test your message and audience

Our experience says customers, especially in a B2B setting, spend precious little time searching for a product till they have a need. The implication is that even if you spend a lot of money and creative energy getting to be known, you are pretty much wasting your time if your message reaches a customer who is not in active search mode. This is why the most expensive marketing campaigns tend to be for new customer acquisition.

Contrast this to the situation where you have a specific group of customers who have purchased your product in the last 6 months and your objective is to ensure continued satisfaction. Will your communication be different? Of course, it will be.

While the customer is in comparison mode, the opportunity is in trying to get into a close dialog and close communication. Anticipating the information needs at this stage and highlighting your advantages are critical.

Salesgenie CRM++ updates the campaign dashboard on real-time so that at any given point you know what is working and what is not. This helps create more effective programs.