Qualified "leads" that you want to follow up

It's tough life being a salesman. We wish our product is all our customers think about, all the time. Let's get real. They don't.

In a B2B product category, you want the customer to keep you in mind when they are actively considering a purchase. The challenge is to stay engaged in the long interim period between two purchases.

Another challenge is to court a first time purchaser through the entire pre-sales consideration period. Remember that the customers have little time to spare when they are not ready to buy.

With Salesgenie CRM++, we take a crack at the first problem: how to stay engaged with your installed base, nurture them, read their signals before your competition does. Which is why, we have an automatic lead scoring algorithm that identifies a lead based on what you, an experienced salesman would have called a lead, when the evidence piles up, in terms of customer actions, that the customer is actively seeking a solution.

Often, these are subterranean, seemingly disconnected events that point to an inquiry on its way. Salesgenie CRM++ logs these signals, connects them up using our unique and smart algorithm, and alerts you to the possibility of a lead and the contacts to follow up to bring that lead to fruition. What more, it arranges these leads in order of importance- in decreasing order of urgency, if you will. This helps you prioritize better, go after the leads that have higher immediacy and better chances of closure. This leaves you free to sell and not worry about which are the contacts you must chase to create or nurture an opportunity.

Remember, these leads are not just contacts but come "enriched" with information regarding their action history related to a product category. These leads not only corroborate the marketing story but include your own actions you may have taken to advance a sales process like sending a quote or a piece of literature to the contacts. So, these are prioritized by the system. All you need to do is selling. You do that well, anyway, don't you?

We think, providing a prioritized list of opportunities (sales leads) is the single biggest contribution that Salesgenie CRM++ makes today among all the other competing products in its class. And, for a small business, unable to invest in large-scale "lead qualification" processes to separate the wheat from the chaff, this is a boon.